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E-Commerce & Online Marketing Blog
Check back on a regular basis for the latest best practice and thought-leadership updates.
Google Local Business Listings: A How To Guide
Posted by Gareth Cutter on 22nd July 2010 to E-commerce and Search
By now you’ll have noticed that any location-based search query brings up Google Maps listings with the top seven to eight businesses listed at the top of the results page. This is prime search ...
Online Retail Sales Rise In June
Posted by Gareth Cutter on 15th July 2010 to E-commerce
Online sales continued to rise throughout June, with the British Retail Consortium (BRC) reporting that e-commerce, mail order and telephone sales rose by a total of 17.3% compared to June 2009. The ...
A Better Link Strategy With Bloggers
Posted by Gareth Cutter on 8th July 2010 to Search and Social Media
Link building is an important part of every popular e-commerce site's success. Its how new customers find you and how your web site appears on the first page of search engine results, so it’s import...
Pay Per Click Lessons From The 2010 World Cup
Posted by Gareth Cutter on 29th June 2010 to Search
Just imagine the amount of search volume the World Cup is getting each second. With the potential stakes so high for retailers, innovation and best practice should be coming to the fore. The England ...
Is Your Email Marketing Socially ‘Inept’?
Posted by Gareth Cutter on 23rd June 2010 to Email Marketing and E-commerce
A recent study has reportedly shown that ‘offering at least three social options leads to 55% higher click-through rates’ in your email marketing. It sounds great on the face of it: include a sim...
Vital Statistics: E-commerce Abandonment and How To Stop It
Posted by Gareth Cutter on 17th June 2010 to E-commerce
Some interesting figures on web site and checkout abandonment have surfaced recently, which we thought worth sharing with you Of all online shoppers, approximately 88% claim to have abandoned a bask...
Better Email Marketing & Blogging Costs Just 10 Pounds
Posted by Gareth Cutter on 10th June 2010 to Email Marketing and Social Media
"Be prepared." The boy scouts have a good motto, but it's not like they own the copyright. It’s a concept every business should take to heart when it comes to planning their online marketing, whatev...
Is Your Email Marketing Content Out Of Touch With Customers?
Posted by Gareth Cutter on 27th May 2010 to Email Marketing and E-commerce
Economic forecasters have been talking about a slow but sure recovery lately, but in reality, many customers are still feeling the pinch in their wallets. Your email marketing needs to use the kind o...
Excellent Product Photography Tips for Your E-commerce Site
Posted by Gareth Cutter on 19th May 2010 to E-commerce
Forget ‘a picture is worth a thousand words’; a picture could be worth one thousand pounds if you’re retailing online. All too often we see perfectly good e-commerce sites undermined by poor s...
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