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Are You Wasting the Potential of Your Email Marketing?
Posted by Gareth Cutter on 9th March 2010 to Email Marketing
Are you draining the vitality out of your email marketing channel by sending relentless promotional emails? Get more value from your email marketing by using it to send transactional, informational an...
Trust Us – Trustmarks Alone Aren’t Enough To Increase Sales
Posted by Gareth Cutter on 2nd March 2010 to E-commerce
The hurdle that many retailers face to growing their sales online is proving to visitors that their e-commerce sites are 100% secure. Though the Internet has matured greatly in the past few years, vis...
Don't 'Pray Per Click’: Improve PPC Performance With Quality Score
Posted by Gareth Cutter on 11th February 2010 to Search
There is a fundamental process that you can use to improve click through and conversion rates - as well as lower your average cost per click - that doesn’t involve devising any cunning tactics or ho...
Why Online Retailers Do Like Mondays
Posted by Gareth Cutter on 3rd February 2010 to E-commerce
Monday mornings might be a drag for much of the UK’s population but new research from Retail Decisions (ReD) will probably have online retailers leaping out of their beds with excitement. On averag...
Consumers More Satisfied With Retail Web Sites (But There's Still A Long Way To Go)
Posted by Gareth Cutter on 28th January 2010 to E-commerce
Retailers are upping their online efforts in a bid to improve customer satisfaction, with quantifiable successes being reported. Both customers in the UK and the US state they are more satisfied with...
Turn Friends Into Finances: The B2B Social Media Question
Posted by Gareth Cutter on 19th January 2010 to Social Media
The question is, ‘Is it really worth the effort?’ Perhaps you're an avid Twitter, Facebook and blog-user in your private time, or maybe you have only the faintest notion what those phrases mean. ...
Are Your Search and Social Media Strategies Out Of Focus?
Posted by Gareth Cutter on 13th January 2010 to Search and Social Media
The lines between social media and search engine optimisation are blurred with one often directly influencing the other. This leaves some business leaders worrying whether they’re losing a clear pe...
THE Five Tests To Help Increase Online Revenue In 2010
Posted by Gareth Cutter on 6th January 2010 to E-commerce and Social Media
Welcome back to the Docnet blog: we hope you’ve had an enjoyable Christmas break and New Year, and are ready to kick-start the new decade with some online marketing best practice and innovation tips...
The New Tradition: Online Spending on Christmas Day
Posted by Gareth Cutter on 21st December 2009 to E-commerce and Search
With reports indicating another year of growth for online retail in the US and UK (comScore have calculated a 3% year-on-year growth in US online retail over the 41 prime retail days from November –...
Latest Posts
9th March 2010
11th February 2010
Don't 'Pray Per Click’: Improve PPC Performance With Quality Score
3rd February 2010
28th January 2010
Consumers More Satisfied With Retail Web Sites (But There's Still A Long Way To Go)
19th January 2010
13th January 2010
6th January 2010
21st December 2009
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