Keeping Contact Lists Clean is Essential for Good ISP Relations

Last month, the DMA published a report highlighting the growing importance of list hygiene in maximising return on investment in email marketing. It seems that failure rates for acquisition and retention have increased to 8% and 6% respectively: quite baffling when you consider how simple it is to target the right people when you have data you can trust.

Here at eMailCampaigner, we've been having a think about how the situation can be improved. Beyond testing how different length subject lines can increase your click to open rate, you can lower those 'unopened' and 'blocked error' rates simply by using reliable data.

eMailCampaigner prides itself on the quality of the data it provides: our contacts are checked for accuracy and suitability so when you send out your email campaign, you can expect a higher 'open and read' rate to your emails.

It's in our best interests to ensure the lists are of high-quality. We enjoy good relations with ISPs because we send our emails out discriminatingly. Forget about learning how to sell snow to an Eskimo – if we know the customer isn't going to want the product, we don't want to waste ours, theirs or your time.

If you would like more information about how eMailCampaigner can work for you, contact our business development manager John Coyne via email: john@doc-net.com or telephone: 0845 521 0444