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Check back on a regular basis for the latest best practice and thought-leadership updates.
Surge in Email Marketing in Christmas Run-Up
Posted by Gareth Cutter on 31st October 2008 to Email Marketing
With approximately 8 weeks to go before Christmas Day, retailers are busy preparing their email advertising and sales strategies to go on the offensive. Since recent figures show that the non-food ret...
CRM Can Be Used to Create 'Market Insight'
Posted by Gareth Cutter on 29th October 2008 to CRM
When people mention 'customer relationship management', it's normally in reference to a service-based philosophy and maintaining close and relevant working relationships with clients, but what most or...
Over 80% of Businesses to Continue Using Email Marketing
Posted by Gareth Cutter on 22nd October 2008 to Email Marketing
The eMetrics Marketing Optimisation Summit in Washington D.C. is only halfway through it's five day programme and has already turned heads with the findings of a recent poll. It has been revealed that...
Proctor & Gamble Sell The Essentials On-line
Posted by Gareth Cutter on 22nd October 2008 to E-commerce
This week, in what could become a trend-setting move, Proctor & Gamble have launched www.theEssentials.com, an American-based ecommerce site where consumers can purchase Gillette, Braun, Duracell ...
Senior Decision Makers Shirk Contact Data Duties
Posted by Gareth Cutter on 8th October 2008 to CRM
Maintaining accurate contact data is one of the most basic things a business can do to ensure success - so why aren't more senior decision makers and board members taking it seriously? A recent study...
A 'Hop, Skip And A Jump' Away From Great Ecommerce
Posted by Gareth Cutter on 6th October 2008 to E-commerce
A recent survey by IBM into shopper purchasing habits has shown consumers are making greater use of the range of shopping channels available to them, leading to a phenomenon known as 'channel-hopping'...
Give Email Campaigns Some 'Credit'
Posted by Gareth Cutter on 6th October 2008 to Email Marketing
It comes as little surprise that the financial sector is trimming its expenditure, what with all the recent news of nationalisations and bail-outs. This pessimistic outlook is reflected in the most re...
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