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E-Commerce & Online Marketing Blog
Check back on a regular basis for the latest best practice and thought-leadership updates.
CRM Plays Vital Role in Private Sector Too
Posted by Gareth Cutter on 27th November 2008 to CRM
We've already written a little bit previously about how CRM is helping to improve customer service levels in public sector call centres, but now some new information has come to light showing the impo...
Reduce Basket Abandonment On Your Ecommerce Site
Posted by Gareth Cutter on 27th November 2008 to E-commerce
Your efforts to provide an enjoyable, problem-free transactional experience for your on-line customers could all be going to waste, a recent study has shown, if you aren't backing it up with an adequa...
Inefficient Marketers Aren't Making the Most out of Email ROI
Posted by Gareth Cutter on 24th November 2008 to Email Marketing
Email marketing has become well-known for its robust Return On Investment (ROI) in recent months but it shouldn't be taken for granted: more goes into ROI than a low-cost per send. Recent figures hav...
Consumers Not Getting What They Want from Ecommerce
Posted by Gareth Cutter on 19th November 2008 to E-commerce
The customer's experience and perception of a business is affected by everything, from the aesthetic (presentation, brand image) to the substance (effectiveness of customer support, quality of goods a...
New Landing Page Check-list Available from EEC
Posted by Gareth Cutter on 17th November 2008 to Email Marketing
For those of you who've had trouble creating conversion-driving landing pages in the past, the Email Experience Council (EEC) has come to the rescue with an informative and educational 'Landing Page' ...
Public Sector Lagging Behind in Process Planning
Posted by Gareth Cutter on 12th November 2008 to CRM
A recent report from the Professional Planning Forum has shown the public sector is making great strides towards improving efficiency in its call centres but that there's still a lot of work to be do...
New Ecommerce Growth Indicator Launched
Posted by Gareth Cutter on 6th November 2008 to E-commerce
The increasing importance of on-line retail's contribution to the economy is becoming harder to ignore. Last month, fashion retailers As Seen On Screen (or ASOS as they're more commonly known) reporte...
Google and WPP Invest in Digital Marketing Research
Posted by Gareth Cutter on 3rd November 2008 to Email Marketing
Search engine kingpins, Google have teamed up with the WPP's Marketing Research Awards Program to promote research into on-line media, and how it influences today's consumer behaviours, attitudes and ...
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