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Check back on a regular basis for the latest best practice and thought-leadership updates.
Check, Check and Triple-Check Your Email Marketing Campaigns
Posted by Gareth Cutter on 29th January 2009 to Email Marketing
With more and more marketing campaign mistakes being made embarrassingly public on the web, it's time for marketers to begin addressing accuracy and errors in their email marketing campaigns more seri...
Collect and Implement Feedback Effectively With Customer Relationship Management
Posted by Gareth Cutter on 28th January 2009 to CRM
Analytics firm, Gartner have found that feedback gathered from consumers immediately after an event is on average 40% more accurate than feedback gathered 24 hours later. Their reflections on your pro...
Impressive Fourth Quarter Report for Email Marketing in 2008
Posted by Gareth Cutter on 27th January 2009 to Email Marketing
Email marketing has come top of the rankings for return on investment (ROI) and usage by consumer marketers, a recent Marketing Sherpa report has shown. Along with search engine optimisation (SEO) an...
Business Owners - Don't 'Slash and Burn' in the Recession
Posted by Gareth Cutter on 26th January 2009 to Email Marketing
It's official: figures released by the Government over the weekend confirm the UK economy is in recession - but another document released recently by Xtreme Information's Insight division is urging bu...
Strong Christmas 2009 Sales Predicted for Ecommerce Sites
Posted by Gareth Cutter on 21st January 2009 to E-commerce
Recent figures released by the IMRG in the third annual Logan Tod Online Shopping Index will come as cheering news for on-line retailers. The increase in UK ecommerce spending between 2007 and 2008 - ...
Key Dates in Your Email Marketing Calendar
Posted by Gareth Cutter on 21st January 2009 to Email Marketing
Christmas Day and New Year's Day are well and truly behind us now - but there's another important date coming up for email marketing: Valentine's Day. Love it or loathe it, the next national holiday i...
Creating a CRM-Supportive Business Culture
Posted by Gareth Cutter on 21st January 2009 to CRM
It's the start of a new year; you want to increase the volume of sales conversions and improve the working relationships of your staff with customers and other staff members, and CRM seems the best wa...
Customer Reviews Important for Ecommerce Sites
Posted by Gareth Cutter on 12th January 2009 to E-commerce
The internet has opened a lot of doors for consumers, giving them access to a range of retailers they would not have been able to reach physically in the past. It has also given them the opportunity t...
Greater Moves Towards Email Marketing in 2009
Posted by Gareth Cutter on 7th January 2009 to Email Marketing
Welcome back to the eMailCampaigner blog. We're feeling refreshed after the Christmas break and ready to further refine our email marketing services for 2009. Looking towards the year ahead, we can e...
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