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Check back on a regular basis for the latest best practice and thought-leadership updates.
Create Advocacy and Increase Referrals Using CRM
Posted by Gareth Cutter on 25th February 2009 to CRM
Is it possible to do PR and marketing for free? When fully-utilised, a customer relationship management program can help identify customers who are likeliest to become advocates of your brand based on...
New National Email Benchmarking Report Released
Posted by Gareth Cutter on 25th February 2009 to Email Marketing
The most recent DMA National Email Benchmarking Report has been published covering data in Q2. of 2008 (April, May and June). Marketing executives wishing to improve their email marketing planning and...
Right Place, Right Time: Email Marketing Best For Your Message
Posted by Gareth Cutter on 24th February 2009 to Email Marketing
Recent figures have shown email marketing is still the overall preferred channel as chosen by consumers for receiving communications from businesses. The findings come on the back of a recent study by...
eMailCampaigner Supports The Big Issue in the North
Posted by Gareth Cutter on 20th February 2009 to Email Marketing
As part of Doctor Net's Corporate Social Responsibility programme for 2009, eMailCampaigner will be teaming up with The Big Issue in the North to provide a years' worth of free email marketing support...
eMailCampaigner Attends TFM&A 2009
Posted by Gareth Cutter on 18th February 2009 to Email Marketing
Doctor Net will once again be exhibiting eMailCampaigner at this years' Technology For Marketing & Advertising show at Earls Court, London alongside its additional on-line marketing services, whic...
Marketing Executives Increase Email Marketing Spend
Posted by Gareth Cutter on 18th February 2009 to Email Marketing
This week, further statistics showing the continued migration of marketing budgets to email marketing have been published by the Center for Media Research. Out of the 3,000 marketing executives surv...
SprintEcommerce Attends TFM&A 2009
Posted by Gareth Cutter on 18th February 2009 to E-commerce
Doctor Net will be exhibiting SprintEcommerce at this years' Technology For Marketing & Advertising show at Earls Court, London alongside its additional on-line marketing services, which are now a...
'Trust Us' - How to Use Email Marketing to Increase Sales
Posted by Gareth Cutter on 16th February 2009 to Email Marketing
People will only buy from you if they feel they can trust you. Unfortunately, some people are harder to convince than others. But one of email marketing's chief advantages as a marketing channel is ho...
Email Marketing - Survival of the Quickest?
Posted by Gareth Cutter on 12th February 2009 to Email Marketing
Less than two days to go before Valentine's Day and if you were hoping to get an email marketing campaign out in time for consumers to take advantage of, time is running out fast - that is unless you'...
What's in a Name? Customer Relationship Management and 'PRM'
Posted by Gareth Cutter on 11th February 2009 to CRM
Businesses need to start looking at their CRM programs and think about prospect relationship management (PRM) as an additional activity to the relationship tactics used on existing customers. The pro...
Forrester Predicts 10% Increase in Digital Marketing Spend
Posted by Gareth Cutter on 10th February 2009 to Email Marketing
The migration of marketing budgets to on-line channels is set to continue according to a recent report from Forrester Research. The report predicted that digital marketing spend will increase by 10% o...
Email Marketing For Small Businesses: Database Management
Posted by Gareth Cutter on 9th February 2009 to Email Marketing
An interesting case study posted on Marketing Sherpa last Friday shows how a group director was able to improve email marketing efficiency at a large firm by centralising her company's email marketing...
More Ecommerce Sites Getting Web 2.0 Make-Overs: Is Yours?
Posted by Gareth Cutter on 4th February 2009 to E-commerce
When was the last time you updated your ecommerce site? There's a one in two chance that it was in the last year, as recent statistics from the Internet Retailers' monthly survey show that 49.9% of me...
Valentine's Day Email Marketing Tips
Posted by Gareth Cutter on 3rd February 2009 to Email Marketing
Are you after some Valentine's Day email marketing tips? Our most recent article, Email Marketing - Romance Your Contact List This Valentine's Day is now available to view on EzineArticle's website. J...
Email Marketers Must Repair B2B Data Decay
Posted by Gareth Cutter on 2nd February 2009 to Email Marketing
According to data from on-line business directory Jigsaw, 32% of businesses' email addresses change on an annual basis, compared to only 29% of phone numbers and 16% of postal addresses. This informat...
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