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Tips To Prove Your Email Marketing's Success
Posted by Gareth Cutter on 31st March 2009 to Email Marketing
According to a recent report, it has been discovered that "... nearly 20% of email marketers have no clue how their email marketing campaigns perform" - a startling figure given that financial directo...
DIY Email Marketing - 5 Things You Must Do
Posted by Gareth Cutter on 27th March 2009 to Email Marketing
Like any other channel you choose to build from scratch, a 'do-it-yourself' approach to email marketing is liable to backfire if you don't make the proper checks before hand, as a recent privacy blund...
Sales Teams Under Greater Pressure to Perform
Posted by Gareth Cutter on 25th March 2009 to CRM
Could you be doing more to help your sales teams reach their targets? The 15th Annual Sales Optimisation Study by CSO Insight has shown that less than 59% of all sales reps met their targets in 2008,...
More Than 4 out of 5 Directors Support Email Marketing
Posted by Gareth Cutter on 25th March 2009 to Email Marketing
A poll of 1,000 finance directors across the UK has discovered that more than four out of five support an increased investment in marketing platforms, including email marketing, despite the recession....
Preview Panes Are a Window of Opportunity
Posted by Gareth Cutter on 23rd March 2009 to Email Marketing
Imagine the situation: first thing on a Monday morning, hundreds of thousands of people are scrolling through their inboxes to see what they might have missed over the weekend. Your email marketing me...
Optimise Email Marketing Content To Increase Your Sales
Posted by Gareth Cutter on 18th March 2009 to Email Marketing
Our new white paper on improving email campaign success, 'Optimise Email Content for Increased Sales in Five Easy Steps' is now available for you to download in our white papers section. In this pap...
E-commerce Makes the High Street 'Green' With Envy
Posted by Gareth Cutter on 18th March 2009 to E-commerce
If you sell items popularly bought as gifts, e-commerce might just be the way to boost your sales figures and ‘green’ credentials at the same time. E-commerce continues to expand in spite of the ...
Email Marketing Has to Be More Engaging Than Ever
Posted by Gareth Cutter on 16th March 2009 to Email Marketing
Merkle's recent View from the Inbox 2009 study has revealed that 59% spend at least 20 minutes every week with permission-based email marketing. But how many emails have to compete for subscribers' at...
Hidden Selling Opportunities in Email Marketing
Posted by Gareth Cutter on 12th March 2009 to Email Marketing
Are you missing a valuable opportunity to sell to subscribers in your email marketing? Quite possibly, because a recent report from Return Path's Professional Services Group has shown 58% of retailers...
CRM's Key to the Future Through Customer Insight
Posted by Gareth Cutter on 11th March 2009 to CRM
In a speech delivered at the Gartner CRM summit in London, Gartner Fellow, Mark Raskino commented, ‘In the last recession you can see companies that made mistakes by sticking with data they had.’...
Is It Time To Give Up On Your Prospects?
Posted by Gareth Cutter on 9th March 2009 to Email Marketing
When is it ever right to give up on a prospect? If you've been sending consistent email marketing campaigns to them for over several months with no response then maybe the best thing would be to cut y...
Putting Excitement Back Into Email Marketing
Posted by Gareth Cutter on 5th March 2009 to Email Marketing
"Email is the tightest link ever forged between buyer and seller." So said Engauge Chairman, Stan Rapp at this year's Email Evolution Conference, the highest form of praise any medium can receive in...
5 Tips to Get Your Ecommerce Site to the Top
Posted by Gareth Cutter on 4th March 2009 to E-commerce
With on-line retail predicted to expand by 6% and reach an estimated value of £56bn by 2014, ecommerce site owners will be considering how to maximise the amount of traffic their websites receive. Re...
Update: DMA Email Marketing Benchmarking Report
Posted by Gareth Cutter on 3rd March 2009 to Email Marketing
More useful information for marketing managers has been published by the DMA, following on from the figures reported in our last blog post about email marketing strategies in Q2 2008. It appears tha...
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