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Will My New Web Content Capture Visitors?
Posted by Gareth Cutter on 23rd April 2009 to Email Marketing
A recent case study posted on the MarketingSherpa website has demonstrated how companies can use new content combined with data capture on their websites as part of a targeted lead generation strategy...
Three Ways Customer Relationship Management Can Make (and Save) You Money
Posted by Gareth Cutter on 22nd April 2009 to CRM
In a world where business applications are ten-a-penny, what makes customer relationship management programmes stand out? Although CRM’s primary function is to streamline, organise and facilitate ...
In Search of Email Marketing: Lead Generation Tactics
Posted by Gareth Cutter on 21st April 2009 to Email Marketing
Advertising spend forecasts don’t really make for great reading at the moment: a global decline of 6.9% is predicted for 2009, with any recovery unlikely to happen before 2010. But the one channel f...
Email Marketing: As 'New' as Social Media
Posted by Gareth Cutter on 16th April 2009 to Email Marketing
Here we were, thinking email marketing was one of the more senior proponents of online advertising when we heard 45% of marketers see it as a ‘new marketing automation solution’. It was almost as ...
Is There Room for 'Expensive' in the Recession?
Posted by Gareth Cutter on 15th April 2009 to E-commerce
Is There Room for 'Expensive' in the Recession? Now that there’s lttle sign of the recession ending before the end of the year according to Chancellor of the Exchequer, Alistair Darling, do you fi...
How Unsubscribers Could Save Your Campaigns
Posted by Gareth Cutter on 14th April 2009 to Email Marketing
Once you’ve had a contact on your email marketing list for more than a few months, it can be tough letting them go – after all, you’ve spent time and money building your list; losing a subscribe...
Vary Well: Consistency vs. Change in Email Marketing
Posted by Gareth Cutter on 9th April 2009 to Email Marketing
‘Consistency is key’ is a mantra drummed into every marketer by marketing gurus and for good reason: consistently high-quality content in your email marketing is more likely to gain trust in subsc...
Could Software as a Service Save Your Customer Relationships?
Posted by Gareth Cutter on 8th April 2009 to CRM
Three months into the recession and it is likely your business is feeling the pinch to some extent, either directly or indirectly. These constraints could be budget cuts or customers less willing to p...
Postage Increases Cut Into Direct Mail Budgets
Posted by Gareth Cutter on 7th April 2009 to Email Marketing
The steady decline of postage volumes has led to the second increase in postage stamp prices in just 12 months. As of yesterday (6 April), first and second class stamps were increased by 3 pence each ...
Email Marketing & Video - A Match Made Online
Posted by Gareth Cutter on 6th April 2009 to Email Marketing
If you've been wondering how to harness the power of Internet video to create PR, draw visitors to your website and make more sales, our most recent article about using email marketing to promote your...
Reality Bites: The Recession's Influence on Marketing Messages
Posted by Gareth Cutter on 3rd April 2009 to Email Marketing
If there is one good thing to have come out of the recession, it's the fact marketers have had to re-evaluate how they communicate with their subscribers. Although this reflex action isn't exactly des...
How Fresh Is Your Email Marketing Data?
Posted by Gareth Cutter on 2nd April 2009 to Email Marketing
A recent Marketing Sherpa article got us thinking: 'nothing ever stands still in the world of email marketing'. You might have had contacts on your email list for anything from few days to a few years...
Second Life for High Street Brands On-line
Posted by Gareth Cutter on 1st April 2009 to E-commerce
Second Life for High Street Brands Online - 1st April 2009 The news that old high street stalwarts Woolworths are looking to re-launch their brand as an Internet presence comes at a time when e-comme...
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