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Grow Your Email Marketing List: Ingenious Ideas for Data Capture
Posted by Gareth Cutter on 29th May 2009 to Email Marketing and E-commerce
A strong email marketing campaign thrives on high-quality data, which is why we always recommend including data capture elements on your web site. Even if it doesn’t have transactional capabilities,...
Is E-commerce Growth About to Reach a Plateau?
Posted by Gareth Cutter on 27th May 2009 to E-commerce
It seemed unlikely at the beginning of the century but online retail has proved itself to be the more resilient sales channel compared to the high-street, continuing to grow even through the recession...
Email Marketing: Making It Personal
Posted by Gareth Cutter on 26th May 2009 to Email Marketing
In a recent survey, Internet Retailer asked survey respondents what their adoption of email marketing tactics was like in comparison to other forms of marketing. A lot of the signs were good: 51.6% s...
Why Customer Service Has to Survive the Recession
Posted by Gareth Cutter on 20th May 2009 to CRM
Customers aren't always motivated solely by price; the perceived value of a good arguably has more influence on a buying decision. A positive customer service experience contributes massively to that ...
Email Marketing to Customers With More (or Less) Money
Posted by Gareth Cutter on 20th May 2009 to Email Marketing
"In a down economy, it is a wise strategy to find potential customers who actually have money." – from, What Do The Rich Look Like Online? As business statements go, this is hardly a revelation: af...
Doctors On The Run (Again)!
Posted by Gareth Cutter on 19th May 2009 to Company
We all like a challange at Docnet, so once again several members of our staff ran in the BUPA Great Manchester Run, having taken part in 2008's event. The best time this year went to Adam, one of our ...
E-commerce Merchants Cutting Back on Search Marketing Spending
Posted by Gareth Cutter on 19th May 2009 to E-commerce
A recent study from Shop.org has shown that almost a third (30%) of online retailers intend on cutting back marketing spend. Over half (55%) have singled out search engine marketing as the channel due...
Does Anyone Care About B2B Email Newsletters?
Posted by Gareth Cutter on 14th May 2009 to Email Marketing
B2C companies – compared to B2B companies, you have it made when it comes to composing email marketing newsletters. More often than not, the target market is broader, new content is easier to create...
Who’s Afraid Of Your E-commerce Site?
Posted by Gareth Cutter on 14th May 2009 to E-commerce
From the evidence on offer, you'd think the answer would be no-one. This April, E-commerce and online retail boasted a 12.5% increase in non-food sales over the same period last year, with DIY, outdoo...
Email Etiquette 101: BCC & Contact Privacy
Posted by Gareth Cutter on 11th May 2009 to Email Marketing
The way your business chooses to communicate with people can be a sensitive issue, and the consequences of getting it wrong can be as bad as: Damaged reputation Lost contact confidence Forfeit of po...
You Pick The Destination, CRM Will Show You The Way
Posted by Gareth Cutter on 8th May 2009 to CRM
You already know where you want to go; your destination is the front of customers’ minds. You’ve got most of the kit to get there: you’re already quite familiar with your target market’s age, ...
Discontented? 5 Quick-Fix Ideas for Email Marketing Content
Posted by Gareth Cutter on 6th May 2009 to Email Marketing
The success of email marketing depends heavily on the quality of your content. It has to be targeted and relevant to consumers when they ask themselves, ‘What’s in it for me?’ If you’re havi...
Why Multi-Channel Consumers Are Best For Your Business
Posted by Gareth Cutter on 1st May 2009 to Email Marketing
Consumers who interact with businesses using multiple channels tend to spend more on average than those who interact via a single channel. It’s not surprising when you think about: after all, there ...
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