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Has Social Media Outdone Traditional News?
Posted by Gareth Cutter on 26th June 2009 to Email Marketing
If anyone was in doubt about social media’s ability to circulate news faster than traditional media, the untimely passing of Michael Jackson will serve as a startling example: reports of Jacksonâ€...
Live Chat With Your Customers For Improved Customer Service
Posted by Gareth Cutter on 24th June 2009 to E-commerce
Sometimes transactions go wrong or visitors have trouble finding what they're looking for. It's in these instances that you need a reliable customer service channel in place, or else risk losing poten...
Research Shows More People Access Email Via Mobile Phones
Posted by Gareth Cutter on 22nd June 2009 to Email Marketing
The number of people using mobile devices to access their email accounts is slowly rising, research shows. Email has traditionally displayed very badly on mobile phones on account of phones' small ...
Stop Dreaming Of The Perfect Email Marketing - Start Writing It
Posted by Gareth Cutter on 19th June 2009 to Email Marketing
When composing your email marketing messages, our guess is you probably have the following scenario in mind: recipients will receive and open the email, read it from top to bottom, love it and then ex...
How CRM Refines Raw Data Into Results
Posted by Gareth Cutter on 17th June 2009 to CRM
Businesses are often sitting on a goldmine of data but don’t take the time to sort through it. This is counter-productive because many best practices, including how to speed-up the sales process and...
Optimise Your Registration Forms and Increase Conversion Rates
Posted by Gareth Cutter on 16th June 2009 to Email Marketing
Whatever you want people to register for – an email marketing newsletter; a white paper or an online forum – the registration form can persuade or dissuade the site visitor from fulfilling the des...
Are Abandoned Basket Emails Helpful or Harassment?
Posted by Gareth Cutter on 12th June 2009 to Email Marketing and E-commerce
Whether to re-market to visitors who have abandoned shopping baskets on your web site is a sensitive issue. As this recent article in the New York Times pointed out, a shop assistant wouldn't follow y...
Persuading Site Visitors to Buy Through Personas
Posted by Gareth Cutter on 11th June 2009 to E-commerce
As a general rule, visitors to your web site are unpredictable: they might abandon a shopping cart right before they get to the checkout; change the nature of their search queries, or arrive and lea...
Get Creative & Improve Email Click-Through Rates
Posted by Gareth Cutter on 10th June 2009 to Email Marketing
Your email marketing will experience diminishing returns if you use the same format for writing promotional emails as you do business correspondence. Your list will become fatigued as more subscribers...
Expand Your Subscriber Base: Share to Social Networks
Posted by Gareth Cutter on 8th June 2009 to Email Marketing
If list-building feels like a Herculean task to you, try turning to your existing subscribers for help. They can do most of the leg-work by sharing the content on their favourite social networks. All ...
Generic Emails Equal Generic Performance
Posted by Gareth Cutter on 5th June 2009 to Email Marketing
From now on we’d like to impose a ban on the word ‘generic’ – because when it comes to email marketing, there should be nothing generic about your campaigns; messages can be targeted to recipi...
Tapping Creativity and Hidden Talent in the Workplace
Posted by Gareth Cutter on 4th June 2009 to CRM
Customer relationship management (CRM) benefits more than just the customer. One of the additional advantages of implementing it in your organisation is how it enables sales, management and technical ...
Email Marketing vs. Direct Mail: A Tortoise & Hare Fable Revisited
Posted by Gareth Cutter on 3rd June 2009 to Email Marketing and CRM
Taking some artistic license with the original fable (which I hope you’re all familiar with) imagine for a second that the tortoise and the hare are racing for the same team. No matter which one win...
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