Check back on a regular basis for the latest best practice and thought-leadership updates.
Posted by Gareth Cutter on 29th July 2009 to E-commerce
A new draft of e-commerce laws in Europe could spark a wave of litigation warns a prominent lobbyist, with particular consequences reserved for auction sites such as eBay and luxury brands. The new E...
Posted by Gareth Cutter on 29th July 2009 to Search
Pretenders to Google’s search throne, Microsoft and Yahoo have agreed a 10-year search deal designed to consolidate their shared 30% of the search marketplace. In this deal, Microsoft’s search eng...
Posted by Gareth Cutter on 28th July 2009 to Email Marketing
A recent report into email marketing trends and benchmarks has discovered that the open rates of received emails increased by 11% in the first quarter of 2009, and that click-through rates within thos...
Posted by Gareth Cutter on 24th July 2009 to Company
Docnet are pleased to announce the launch of a revamped website for JGM, which went live earlier this month. The Lancashire advertising agency's services include graphic design, packaging, corporat...
Posted by Gareth Cutter on 23rd July 2009 to Email Marketing
As many as one in five email marketing messages fail to reach recipients’ inboxes, a recent report has suggested. While 3.3% of those emails simply get routed to a ‘Spam’ or ‘Junk’ folder,...
Posted by Gareth Cutter on 22nd July 2009 to CRM
Historically, the success of marketing hasn’t always been easy to quantify. Evidence of a campaign’s success was often boiled down to either a positive, negative or static trend. It was time-consu...
Posted by Gareth Cutter on 21st July 2009 to Email Marketing
In a recent two-part blog post, Mark Brownlow at Email Marketing Reports gave marketers some useful hints and tips for indentifying the most engaged subscribers on their email marketing lists. He se...
Posted by Gareth Cutter on 16th July 2009 to Email Marketing
Some recent growth forecasts on interactive and digital advertising from Forrester Research have earmarked email marketing for continued growth between now and 2014, at the expense of traditional medi...
Posted by Gareth Cutter on 15th July 2009 to E-commerce
In the early days of the Internet, it’s fair to say e-commerce was viewed as a kind of novelty; a niche for the well-heeled and tech-savy. And while the dot-com boom may have been exciting while i...
Posted by Gareth Cutter on 14th July 2009 to Email Marketing
There are people in life that we feel we know and trust, and when they tell us they think the food over at Restaurant X is the best they’ve ever tasted, or the service at their local garage is sec...
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