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Check back on a regular basis for the latest best practice and thought-leadership updates.
Pay Fair: OFT to Investigate Internet Pricing Tactics
Posted by Gareth Cutter on 27th August 2009 to E-commerce
In a bid to make retail a less frustrating activity for shoppers, The Office of Fair Trading (OFT) is to conduct a market study of potentially misleading pricing and advertising tactics used by retai...
Full House! A Winning Email Marketing Combination
Posted by Gareth Cutter on 21st August 2009 to Email Marketing
Sometimes we like to take practical examples of email marketing strategy in action, just to demonstrate to readers how effective email marketing can be at driving responses. We recently helped one of ...
Get Bigger Windows for Your Online Window-Shoppers
Posted by Gareth Cutter on 19th August 2009 to E-commerce
The best e-commerce sites make it easy for visitors to find what they want. They can search by brand, model, format, or by keyword and it brings up the items they’re interested in. But what about th...
How Not To Forward to a Friend - Email Address Harvesting
Posted by Gareth Cutter on 19th August 2009 to Email Marketing
While social media networks are being likened to the air we breathe, one company has been crossing the boundaries of 'forward to a friend' on social media networks as a means of email list growth. Em...
Free Postage & Packaging Increases Online Sales
Posted by Gareth Cutter on 13th August 2009 to E-commerce
According to recent research, e-commerce site owners are more likely to increase sales at their online retail store by offering free postage & packaging than by any other means. As an incentive, f...
Managing the 80/20 Split in Your Email List
Posted by Gareth Cutter on 11th August 2009 to Email Marketing
It’s not always easy being an email marketer (or any marketer for that matter!) when you’re facing an 80/20 split in your mailing list. What does this mean? An 80/20 split is the average breakdow...
Your Feedback Matters (But Only When It Suits Us?)
Posted by Gareth Cutter on 6th August 2009 to CRM
Customer relationship management relies on knowing what your customers are saying and thinking in relation to your company at all stages of the customer life-cycle. The use of this data helps your b...
Email and Twitter, Birds of a Feather
Posted by Gareth Cutter on 3rd August 2009 to Email Marketing
It appears that email marketing and the micro-blogging service, Twitter have more in common than you’d expect, as both appear to be lending themselves very well to B2B and B2C communications. Twitte...
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