E-Commerce & Online Marketing Blog

Check back on a regular basis for the latest best practice and thought-leadership updates.

Could Car-Parking Tax Drive More Shoppers Online?

Sometime next year, shoppers on their way home from their local shopping-centre or retail park might notice a general increase in their shopping bill; maybe even an extra charge on their receipt mar...

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What's Your 'Story'? - Generating Leads Through Social Media

The words 'marketing' and 'social media' don't always sit well together in the same sentence - but social media has huge lead-generating potential when you market your business online. Strike the righ...

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Niche Retailers Succeed Online Through ‘Common Lack of Fear’

This week, a feature on Retail Week web site caught our attention, called ‘The sky’s the limit: Tomorrow’s retail stars’. In it, ten of the most promising small businesses in the UK share thei...

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The First Email Is Always the Hardest...

...when in fact, it should be the softest. Unless you've already been sending direct mail to prospects and existing customers, it's unlikely that the first email of your campaign will be expected. Eve...

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