E-Commerce & Online Marketing Blog

Check back on a regular basis for the latest best practice and thought-leadership updates.

Email Marketing: Long Term Commitments Beat 'One-Night' Mail Shots

The larger, costlier purchases in life tend to be made less frequently, and if you are one of those businesses that sells cars, homes or any other ‘big decision’ purchase, the likelihood of sendin...

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Is Google Going To Favour Faster Web Sites?

How quickly does your web site take to load on average? Slow load times are rarely a factor in managers’ minds (unless the page is so slow that it takes 10 – 20 seconds for a page to display full...

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Three Tips To Improve Paid Search Conversion Rates

You can’t outbid a competitor with deeper pockets in paid search, but that doesn’t mean you can’t make more sales than them. Here are three tips gained from our experience to increase your click...

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Special Offers Are Key To Brand Popularity Online

Brand awareness is a valuable asset – but what is your brand being associated with online? Are your social media efforts simply about having a presence in the community, so that you don’t appear b...

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