Are Your Search and Social Media Strategies Out Of Focus?

The lines between social media and search engine optimisation are blurred with one often directly influencing the other. This leaves some business leaders worrying whether they’re losing a clear perspective on their activities in these areas.

If you count yourself among this crowd, don’t be hard on yourself: the very fact that search engine optimisation and social media are in some ways interchangeable is more of a benefit than a hindrance to you. By investing time and money into one, you’ll actually achieve results in both.

If you’re still doubtful whether social media is worthwhile, think about it this way:

• The higher your profile in social media (with Facebook fans and Twitter followers) the more likely your stories will be picked up and ‘catch fire’, so to speak. They can then spread far and wide in just a few hours. Widespread interest means more links and more links means better search rankings for you.

• You can help this process along by using your personal social media accounts to publicise the news. So can your team. Provide an incentive for them to spread the message and get your stories mentioned on as many other people’s Twitter accounts and blogs as possible. This will also aid your search engine optimisation efforts.

Make sure you and your team is briefed on the search phrases you want to be ranked most highly for, and direct your social media activities around this knowledge.

Lines don’t always have to be sharply defined – allow the effects of social media and SEO to cross-over and your online presence will develop much faster.

Image Credit: OnTask via Flickr