E-Commerce & Online Marketing Blog

Check back on a regular basis for the latest best practice and thought-leadership updates.

Don't 'Pray Per Click’: Improve PPC Performance With Quality Score

Posted by Gareth Cutter on 11th February 2010 to Search

There is a fundamental process to search engine marketing that you can use to improve click through and conversion rates - as well as lower your average cost per click - that doesn’t involve devisin...

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Why Online Retailers Do Like Mondays

Posted by Gareth Cutter on 3rd February 2010 to E-commerce

Monday mornings might be a drag for much of the UK’s population but new research from Retail Decisions (ReD) will probably have online retailers leaping out of their beds with excitement. On averag...

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