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E-Commerce & Online Marketing Blog
Check back on a regular basis for the latest best practice and thought-leadership updates.
Not So Niche – Optimising Landing Pages For Natural Search
Posted by Gareth Cutter on 18th March 2010 to E-commerce and Search
Search engine optimisation is much easier when you have niche phrases to target. With less competition, it takes less time to achieve visibility, and if the phrase accurately describes what your busin...
Are You Wasting the Potential of Your Email Marketing?
Posted by Gareth Cutter on 9th March 2010 to Email Marketing
Are you draining the vitality out of your email marketing channel by sending relentless promotional emails? Get more value from your email marketing by using it to send transactional, informational an...
Trust Us – Trustmarks Alone Aren’t Enough To Increase Sales
Posted by Gareth Cutter on 2nd March 2010 to E-commerce
The hurdle that many retailers face to growing their sales online is proving to visitors that their e-commerce sites are 100% secure. Though the Internet has matured greatly in the past few years, vis...
Is Copy Really That Important On An E-commerce Site?
Posted by Gareth Cutter on 1st March 2010 to E-commerce and Search
As a full-service e-commerce and digital marketing agency, we see lots of perfectly good e-commerce sites held back by their use of copy. There’s either too much of it and it swamps the reader; or t...
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